Perfect Cruises’ previous website was pulling through Widgety data via iframe, while its landing pages could only be updated by the dev agency they were working with.

This meant their itineraries appeared onsite looking plain and off-brand, making it tough for landing pages to engage customers and prime them for purchase in line with the Perfect Cruises’ brand.

And since they had no access to these landing pages, updating them required this same third-party dev agency to get involved. With over 50,000 itinerary pages on their website too, this slow and inefficient process was no small feat.

We built a brand new website for Perfect Cruises that was easier for staff to navigate and update themselves.

By integrating it with Pontoon™, the website was now able to automatically generate content-rich, visually-appealing landing pages for any of these 50,000+ pages for Perfect Cruises.

With content easily overridden, they could also optimise copy to improve SEO performance and signpost prices and extras, all exclusive to Perfect Cruises.

Perfect Cruises’ new website gave the brand a means of fully scaling up their website in line with their demands, with no need for costly development assessment.

And with Perfect Cruises working with a number of key operator partners, the improvements we made helped strengthen partner trust in the brand, too.

“Any time we wanted to update a page on our old website, we’d need our developers to do it for us, which was a slow and frustrating process. We were also limited by an integration that only pulled through top level cruise itinerary information.”

“In 10 weeks, BANC designed and built a new website integrated with Pontoon. Now, we can pull through full Widgety data for nearly 60,000 cruise itineraries, which our agents can edit with unique info and exclusive deals without needing to ask developers to do it for them”.