Filter and sort travel content. Map itineraries to your website’s fields and touchpoints. Display every detail in your own branding. Pontoon connects Widgety and WordPress, bridging the gap between cruise agents and customers.
How Pontoon works
Operators share cruise packages
Cruise lines and travel operators upload itineraries, package options, pricing, and details for ships, flights, and hotels into Widgety.
Widgety gathers everything in one place
Widgety aggregates this content into a single source, giving agents consistent, up-to-date packages ready for sales and marketing.
Pontoon brings it to your website
Pontoon lets agents filter, sort, and display Widgety content directly on WordPress — across any page type — all in your own branding, at the touchpoints that matter.
How Pontoon supports the purchase journey
Unified integration
Travel agents get the same high-quality, best-practice product, protected by optimal security.
Easier support & troubleshooting
Widgety and agencies benefit from the same trusted support.
SEO friendly
Standard iframe-based implementations aren’t. Pontoon is.
Universal, reusable integration
With less need for customer development, Pontoon delivers low-cost, faster go-live.
Lower maintenance burden
Updates are managed centrally and distributed by BANC
Optimised API usage
Cached history searches reduce server strain and improves performance.
Modular display options:
Compartmentalised into blocks and parameters, filtered content can be placed anywhere within different page elements.
Supports rebranding:
When you need to change your visual identity, Pontoon changes with you.
Repackable for different platforms:
With additional third-party development, Pontoon works with other content management systems too.
Reduces dependency on in-house developers:
Streamline adoption and reduce the risk of tacit knowledge loss.
Stay ahead of incoming Widgety developments
You’ll be fully prepared for innovative add-ons such as deeper booking engine integrations, and more.
Getting set up with Pontoon
Consultation or demo
We begin with a short needs assessment to understand your goals and show how Pontoon can bring Widgety content into your WordPress site in the most effective way.
Easy integration
Pontoon is installed as a WordPress plugin. Your own developers can configure it, or our team can handle the full integration for you — so everything works smoothly from the start.
Simple management
By filtering, mapping, and displaying Widgety content directly in WordPress without any heavy technical lifting, you can consistently update and present itineraries with ease.
A word from our engineering team…
-
“When we first started working with Widgety, I could see how powerful their platform was — but agents were running into the same integration headaches. Pontoon came out of wanting to remove that friction and make life simpler.”
Mathieu Muller
Lead Engineer
-
"Our clients love the ability to leverage large quantities of holiday data in really attractive, flexible and functional ways. It adds huge value to the customer journey and website UX."
Chris Balme
Production Lead
-
"Syncing data from the Widgety API to client websites via Pontoon is incredibly simple and straightforward. It's given us great freedom when building websites for our cruise clients."
Nico Mahler
Web Developer
How much does Pontoon cost?
Once you’ve paid for a Pontoon subscription, the choice is yours: integrate it yourself or let our team take care of the integration for you.
Subscription
£199 / month / site (billed annually)
- Full access to the Pontoon plugin
- Regular updates and patches
- Centralised support
Managed Installation
Price on request
- Tailored to your website’s design and fields
- Dynamic content display and custom requirements
- An initial consultancy free of charge
- Final pricing based on required resources
Get in touch
Configure with your own team or let us handle the setup — choose the option that fits for you and we’ll arrange a demo or consultation.