A bespoke API integration is typically built specifically for one website, which can make it more expensive to develop, harder to maintain and more dependent on the original developer over time. Pontoon™ provides a ready-to-use WordPress integration for Widgety, with core functionality such as search, filtering, page generation and content management already included.
At the same time, Pontoon™ also acts as a developer framework, giving agencies and development teams the flexibility to customise and extend the integration where needed, without having to build everything from scratch.